There is no single scope for a visual identity
A basic identity might include a logo, core rules and everyday stationery. A broader system can include many applications and a detailed manual. A group-wide identity may also need rules for multiple businesses and implementation support.
1. Scope
Clarify whether the project covers the core identity alone or the full application system. The number and depth of applications directly affect the work involved.
2. Application complexity
Business cards and letterheads are different tasks from signage, vehicle graphics and packaging, where materials, structures and production need consideration.
3. Industry requirements
Different sectors bring different research, review and documentation needs. Establish those requirements early.
4. Strategic input
Executing an established direction and developing positioning before design require different levels of involvement.
5. Team and experience
Understand who will lead the project and who will deliver it. Consider the team’s relevant experience and ability to create usable guidelines.
6. Deliverables and support
Agree the format of the manual, source files, implementation guidance, training and any follow-up work. These are part of the service scope.
Prioritise when budgets are limited
Start with the touchpoints used most often. Tailor the application list to real business needs, and reserve resources for implementation. A clear scope is more useful than comparing headline prices alone.
English editorial edition, condensed from the original article.Read the full Chinese article ↗
