中文/EN
STRATEGY × DESIGN × EXPERIENCE

Brand renewal,
with a bigger picture in mind.

Xingkong Dahai is a Guangzhou-based brand consultancy and design studio with an international outlook. We help businesses build, reposition and renew their brands.

From positioning and product strategy to visual identity and packaging, we bring strategic thinking and creative expression together.

SELECTED WORKBrand strategy · Visual identity · Packaging
Wan Da Cha Yuan · Tea gift packaging / Brand planning001 / Tea gift packaging / Brand planningWan Da Cha YuanExplore project ↗Wan Da Cha Yuan3200tea · Gift collection / Packaging design002 / Gift collection / Packaging design3200teaExplore project ↗3200teaYi Zui San Guo · Baijiu / Packaging design003 / Baijiu / Packaging designYi Zui San GuoExplore project ↗Yi Zui San GuoQu Cha · Tea beverages / Packaging design004 / Tea beverages / Packaging designQu ChaExplore project ↗Qu ChaGui Cha Ji Tuan · Tea gifts / Product packaging005 / Tea gifts / Product packagingGui Cha Ji TuanExplore project ↗Gui Cha Ji TuanYan Tang Ru Ye · Dairy / Product packaging006 / Dairy / Product packagingYan Tang Ru YeExplore project ↗Yan Tang Ru YePian Zi Huang · Cosmetics / Product packaging007 / Cosmetics / Product packagingPian Zi HuangExplore project ↗Pian Zi HuangMei Li Ao Xian · Food / Logo & packaging008 / Food / Logo & packagingMei Li Ao XianExplore project ↗Mei Li Ao XianMing Yuan Yao Ye · Brand creation / Visual identity009 / Brand creation / Visual identityMing Yuan Yao YeExplore project ↗Ming Yuan Yao YeAn Pu Jiu Dian · Serviced apartments / Logo & visual identity010 / Serviced apartments / Logo & visual identityAn Pu Jiu DianExplore project ↗An Pu Jiu DianAn Pu Jiu Dian · Premium collection / Logo & visual identity011 / Premium collection / Logo & visual identityAn Pu Jiu DianExplore project ↗An Pu Jiu DianXi Gua Chuan Mei · Brand renewal / Visual identity012 / Brand renewal / Visual identityXi Gua Chuan MeiExplore project ↗Xi Gua Chuan MeiYi Sheng Ban Lu-Yi Sheng Jun PianHealth & wellnessYi Sheng Ban Lu-Yi Sheng Jun PianGuo Ran JuBrand identityGuo Ran JuHua Xi Sheng Wu-Run Bai YanBeauty & fashionHua Xi Sheng Wu-Run Bai YanWan Fu Ke JiBrand identityWan Fu Ke JiXi Zhi-Mu Ying Xi HuParent & babyXi Zhi-Mu Ying Xi HuLu Chuang Xiang-Ji Rou GanRetailLu Chuang Xiang-Ji Rou Gan
ALL PROJECTS ↗
SERVICES

From strategy to expression.

Brand strategy · Identity · Packaging
Brand touchpoints · Websites · Communication

CORE TEAM

Expertise in detail.
Clarity in the bigger picture.

Our core team brings experience from 4A agencies.
We use strategy to understand business and design to connect people with brands.

Deng Xin An Xiao Xiang,Lai Zi Gong Si Jian Jie
DENG XINAN

Deng Xin'an

General Manager / Creative Director

Graduate of Xi'an Academy of Fine Arts
4A agency background · Over 15 years of industry experience

Building coherent brands that connect business value with people's needs.

Selected clients
Bao Li Fa Zhan Group, Wan Da Shang Ye, Guang Zhou Jian Zhu Group, Mei Di Group, BYD, Shen Zhen Jian Gong Group, Lu Di Group, Pepsi, Yan Tang Ru Ye, Shen Zhen Ping An, Shang Hai Zhong De An Lian, Hua Wei Rong Yao, San Jiu Yi Yao, You Bang Bao Xian, Guang Yao Group, Guang Ye Huan Bao Group, Guang Zhou Liang Shi Group, Shen Zhen Xun Lian Mei Ke Ji Group, He De Ji Jin, He Yuan, Guo Ran Ju

Chou Bu Fan Xiao Xiang,Lai Zi Gong Si Jian Jie
QIU BUFAN

Qiu Bufan

Group Brand Design Director

Graduate of Xi'an Academy of Fine Arts
Member of Shenzhen Graphic Design Association

Combining analytical thinking with creative intuition to build brand identities and experiences across media.

Selected clients
Wan Ke, Jia Zhao Ye Group, Yi She Da Ya, Hua Run Group, BYD, Ren Heng Zhi Di – Ren Xuan, He Yuan, Hua Yi Zhao Ming

Tina
STRATEGY DIRECTOR

Tina

Strategy Director

Advertising graduate, Henan University
15+ years in brand and product strategy

Experience at 4A advertising agencies and over 10 years in client-side roles in personal care and beauty. Specializes in differentiation strategy and standout product development.

Selected clients
Gui Cha, Yan Tang, Lang Qi, Guang Da Di Chan, You Bang Bao Xian, Xiao Xiong Dian Qi, Qu Cha, He Yuan, Pu Tuo Si, Jiao Lan Jia Ren, Di Ning, Bei Mi Shi, Ya Bo Shi, Wan Bai, Xi Zhi, hogene, 3200tea, Guang Yao, Pian Zai Huang, Gui Cha Group

ABOUT XINGKONG DAHAI

We think. We listen.
We create. We make it happen.

We value structured thinking and the diversity of human experience.
With a practical, inventive approach, we give careful attention to every idea and every detail.

GUANGZHOU, CHINA

Integrated branding · A coherent system
Project partnerships · Flexible collaboration

INSIGHTS

Ideas for brands and business.

2026-10-20 / Packaging design

Food packaging: shelf presence, appetite and label review

Food packaging needs to stand out, communicate the appeal of the product and provide clearly organised label information. These priorities should be considered together, from the first concept to production.

Read article ↗
2026-10-20 / Packaging design

What determines the cost of packaging design?

Packaging is a bespoke service. A visual concept and a project that includes strategy, structure and sampling involve different amounts of work. Define what you need before comparing quotations.

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2026-10-20 / Visual identity

Six factors that shape visual identity design fees

A basic identity might include a logo, core rules and everyday stationery. A broader system can include many applications and a detailed manual. A group-wide identity may also need rules for multiple businesses and implementation support.

Read article ↗
All insights ↗
START A CONVERSATION

Let's talk about
your next brand project.

Strategy · Identity · Packaging

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