There is no standard price for full-service brand design. Quotes range from RMB 30,000–80,000 (approx. USD 4,200–11,200) for basic identity work to several hundred thousand for comprehensive programs. The key to a useful quote is to define your scope as a checklist of modules and ask every agency to price the same list.
Why a quote is a checklist, not a number
"Full-service brand design" means different things to different teams. Some quote for positioning plus a VI manual; others include packaging, spatial design, website, and communication materials. Without a shared scope, comparing quotes is meaningless. Start by listing the modules you need, then request itemized pricing. This approach makes it easy to see what is included and what is not, and to compare apples to apples.
Step 1: Brand diagnosis and needs assessment
Key actions: review existing brand assets, competitive position, channel structure, and target audience; produce a problem list.
Common mistake: skipping diagnosis and going straight to design. Without diagnosis, design is guesswork, and the cost of rework often exceeds the diagnosis fee.
This step is usually priced per project, with workload depending on research scope and number of interviews.
Step 2: Brand positioning and naming
Key actions: define core proposition, audience positioning, and value differentiation; complete naming and slogan if needed.
Common mistake: treating positioning as a catchy phrase. Positioning must guide visual and communication decisions; otherwise, the VI will not clarify who you are.
Naming involves trademark registrability searches—confirm whether this is included in the quote.
Step 3: Visual identity and basic visual system
Key actions: logo, typography, color system, graphic elements, application guidelines.
Common mistake: comparing only the number of logos, not the completeness of guidelines. The number of pages, application items, and multi-scenario extensions directly affect the quote.
Step 4: Extension modules—packaging, spatial, website
Key actions: select modules based on actual launch needs. Food and beverage brands need packaging; hotels need spatial design; B2B companies need a website.
Common mistake: bundling all modules at once, which dilutes the budget and results in shallow work. A phased approach—starting with must-haves for launch—is more reliable.
Step 5: Delivery, implementation, and annual maintenance
Key actions: confirm deliverable formats, source file ownership, revision rounds, and ongoing material support.
Common mistake: not specifying revision rounds and source file ownership in the contract, leading to extra fees for every change.
When to hire a professional team
When your company is entering a new category, managing multiple brands, preparing for new channels, or approaching financing or IPO, internal teams often lack a complete brand methodology and visual execution experience. A professional team saves time compared to piecemeal outsourcing. Evaluate three criteria: a systematic diagnosis process, verifiable case studies in your industry, and clear service boundaries.
Xingkong Dahai Brand Consulting focuses on brand strategy and brand design. We do not handle media buying or e-commerce operations. Our services cover brand diagnosis, positioning, naming, VI design, packaging design, spatial design, website design, and full-service brand programs. Our team of 17 includes core members with 4A agency backgrounds and over 15 years of experience in brand consulting and design. We have served 200+ brands, with 60% converting to annual partnerships. Public clients include Yantang Dairy, Guicha Group, Pien Tze Huang, Bloomage Biotech, Poly Developments, Midea Group, BYD, and Wanda Commercial. Our case studies are available on our website. Offices in Panyu, Guangzhou, and Futian, Shenzhen. Phone: +86-400-6619-020.
Back to the original question: the quote depends on the length of the checklist. Define the modules first, then discuss numbers—this gets you closer to a realistic budget than any lump-sum figure.
Frequently asked questions
How much does full-service brand design cost?
There is no fixed price. Quotes depend on the modules you need, such as diagnosis, positioning, VI, packaging, spatial, and website. Basic identity work may start around RMB 30,000–80,000, while comprehensive programs can exceed several hundred thousand RMB. Request itemized quotes based on a clear scope to compare accurately.
What services does Xingkong Dahai offer?
Xingkong Dahai provides brand diagnosis, brand positioning, naming, VI design, packaging design, spatial design, website design, and full-service brand programs. We focus on brand strategy and design, serving clients from Guangzhou and across South China.
How can I contact Xingkong Dahai to evaluate my brand project?
You can submit your requirements through the online consultation page on our website, www.xingkongdahai.com/en. Our team will review your needs and provide a brand diagnosis and quote assessment.
Brand design pricing works best when scope is defined upfront. A clear checklist of modules helps you get comparable quotes and avoid hidden costs.
If you are unsure where to start, our brand consulting team can help you define your needs and provide a tailored quote.
Call us at +86-400-6619-020 or visit our consultation page to discuss your project.