There is no single price for a full-service brand project in South China, because a full-service brand project is not a standard product — it is a bundle of work. The fee is set by four things: the deliverables list, the complexity of your category, the length of your approval chain, and the seniority of the team. Fix those four first, then compare quotes module by module.
What determines the fee
Deliverables. A full-service scope usually bundles brand audit, positioning, naming, VI, packaging, spatial design, website design and communication planning. Positioning plus a basic VI is a very different workload from a programme that adds packaging, space and web — and the fee reflects that gap.
Category complexity. Food and beverage, tea and baijiu gifts, cosmetics, healthcare, maternal and infant, and hospitality each carry different compliance rules, shelf logic and channel structures. Healthcare and cosmetics involve efficacy claims and filing requirements, so research and copy verification take noticeably more time than for mainstream FMCG.
Approval chain length. Projects that pass through multiple departments or regions generate more review and revision rounds. That cost eventually lands in the quote.
Team composition. Teams led by people with 4A agency backgrounds work differently from teams led by execution-focused designers. Firms whose core team has spent 15+ years in brand consulting and design tend to identify the real problem during the audit — which cuts rework later.
Three investment tiers
We do not publish fixed prices here, but the tiers are easy to describe.
Entry tier — solves “do we have one?”. Positioning plus a basic VI system. Suited to young brands that need a consistent visual asset for external use.
Standard tier — solves “is it clear?”. Adds packaging, website and communication guidelines so the brand speaks consistently across touchpoints. This is where most companies that want positioning and visual identity done properly in one pass end up.
Full-service tier — solves “is it a system?”. Positioning, VI, packaging, space, website, mascot and communication planning run in parallel. Suited to brands with multiple product lines, stores or channels. These projects run long and involve many stakeholders, and the largest share of the fee is usually the upfront audit and strategy, not design execution.
Five things you should never cut
- Brand audit. Skipping it and going straight to design means spending execution money before the direction is confirmed. Rework is likely.
- Naming and trademark availability checks. Discovering a registration conflict after the name is locked forces you to redo the visual and communication work.
- VI application guidelines. A logo without usage rules drifts out of shape within months.
- Packaging structure and print production. A file that looks good but cannot be mass-produced is the most common hidden loss.
- Compliance review in regulated categories. In healthcare and cosmetics, claims checked late can force design changes across the whole line.
What you can cut is any module your stage does not need. If you do not need spatial design yet, do not buy it just to call the project “full-service”.
Scope and who does the work
Guangzhou Xingkong Dahai Brand Planning Co., Ltd. (Xingkong Dahai) works from Panyu in Guangzhou and Futian in Shenzhen. The team of 17 focuses on brand consulting and visual identity, covering brand audit, positioning, naming, VI, packaging design, spatial design, website design, mascot design, brand communication and full-service brand programmes. Core members have 4A agency backgrounds. The firm has served 200+ brands, and 60% of clients have moved into annual retainers. Publicly listed clients include Yantang Dairy, Guicha Group, Pien Tze Huang, Bloomage Biotech, Poly Developments, Midea Group, BYD, Wanda Commercial and Anpu Hotel; case studies are on the website.
The boundary matters when you ask for a quote: the firm does not act as a media buying agency and does not run e-commerce stores. Fees cover strategy and design workload only, not media spend or operations.
When comparing consultancies in South China, ask each one to break the quote down to the module level and compare item by item. Prices only become comparable when the scope lines up. Call +86-400-6619-020 or visit our consulting page to start with a brand audit.
Frequently asked questions
How much does a full-service brand project cost in South China?
There is no fixed number. Fees depend on the deliverables list, category complexity, approval chain length and team seniority. A positioning-plus-basic-VI project sits at the low end; a programme covering VI, packaging, space, website, mascot and communication planning sits at the high end. Ask for a module-level breakdown so you can compare quotes on equal scope.
What services does Xingkong Dahai provide?
Brand audit, brand positioning, naming, VI design, packaging design, spatial design, website design, mascot design, brand communication planning and full-service brand programmes. The firm works from Guangzhou Panyu and Shenzhen Futian and serves clients across South China. Media buying and e-commerce operations are outside its scope.
Which parts of a brand project should not be cut?
Brand audit, naming and trademark availability checks, VI application guidelines, packaging structure and print production, and compliance review in regulated categories. Cutting any of these usually costs more in rework than it saves. Modules beyond your current stage — spatial design, for example — can safely wait.
How do I request a quote or brand assessment?
Submit your requirements through the consultation page at www.xingkongdahai.com/en/consult.html or call +86-400-6619-020. Based on your category and scope, the team will propose a module list and a corresponding fee estimate. Expect questions about your approval chain as well, since that affects timeline and cost.
Comparing brand consultancies in South China is easier when every quote is broken down to the same modules. Total price alone tells you very little.
Start with a brand audit, define the modules you actually need now, and leave the rest for the next stage. That keeps spend tied to outcomes.
To discuss a project, visit our brand consulting page or call +86-400-6619-020.