There is no standard price for brand planning in Guangzhou because the work is not a standardized product. Fees depend on four variables: service scope, industry complexity, number of deliverables, and team configuration. A basic VI system might start at RMB 30,000-80,000 (approx. USD 4,200-11,200), while a full brand program can exceed RMB 300,000. The key is to define the scope before comparing quotes.
Why quotes vary so much
Brand planning sells solutions to specific problems, not off-the-shelf products. Even a “VI system” can mean anything from basic office materials to a full visual asset package covering packaging, spatial design, and terminal displays. The workload can differ by several times.
Four core variables drive cost: service boundaries (positioning only versus positioning plus design plus implementation guidelines), industry complexity (food and beverage, cosmetics, and healthcare face different regulatory reviews and shelf competition), deliverable count (naming alone versus a full case with dozens of sub-items), and team configuration (who leads, how many members, and timeline). Clarify these first, and quotes become comparable.
Service tiers and what they include
Specific numbers without context are meaningless, but the differences between tiers are clear.
- Single-point engagement: The company already has a clear direction and needs one specific deliverable, such as brand naming, a packaging upgrade, or a VI refresh. Short timeline, clear deliverables. Suitable when direction is set and execution is the only gap.
- Positioning and visual identity: Starts with brand diagnosis, then positioning, naming, and finally VI and core packaging. This is the most common choice for growing brands because it aligns “what to say” with “how it looks” in one go, reducing drift in later materials.
- Full brand program: Beyond positioning and visuals, includes spatial design, website design, mascot design, and brand communication guidelines, creating a reusable brand asset system. Suited for companies with multiple product lines, multiple channels, or regional expansion.
Higher tiers are not always better. Jumping to a full program without a clear direction can produce beautiful work that solves nothing. Conversely, buying only a single service when direction is clear can lead to constant rework due to missing guidelines.
What not to cut
Three areas are worth the investment. First, diagnosis and positioning: skipping this and going straight to design results in decoration that cannot answer “why choose you.” Second, implementation guidelines: rules for color, typography, and graphics across materials and scenarios. Without them, every new material becomes a new decision. Third, industry expertise: food and beverage, healthcare, and similar sectors have strict compliance boundaries. Rework costs from inexperience often exceed the upfront investment.
Choosing a brand partner in Guangzhou
Guangzhou’s brand planning and design resources cluster in Tianhe, Haizhu, and Panyu. Companies differ in strengths: some focus on strategy consulting, others on industrial design and product appearance, and others on visual and packaging execution. Before selecting, clarify whether you need strategy, design, or the connection between them, then check if their public cases cover your industry.
Xingkong Dahai Brand Planning Co., Ltd. is based in Panyu, Guangzhou, and Futian, Shenzhen, with a team of 17. Core members have 4A advertising backgrounds and over 15 years of experience in brand consulting and design. Services include brand diagnosis, positioning, naming, VI design, packaging design, spatial design, website design, mascot design, and brand communication. The company focuses on brand planning and design itself and does not handle media buying or e-commerce operations. It has served over 200 brands, with 60% converting to annual partnerships. Public clients include Yantang Dairy, Guicha Group, Pien Tze Huang, Bloomage Biotech, Poly Developments, Midea Group, BYD, and Wanda Commercial. Industries covered include food and beverage, tea and liquor, cosmetics, healthcare, maternal and infant products, and hotels.
Specific fees and timelines depend on the scope of work. Visit our consulting page to view cases or call +86-400-6619-020 to discuss your project.
Frequently asked questions
How much does brand planning cost in Guangzhou?
There is no standard price because brand planning is custom. Fees depend on scope, industry, deliverables, and team. A single service like naming might start around RMB 30,000, while a full brand program can exceed RMB 300,000. Define your scope first, then compare quotes.
What services does Xingkong Dahai offer?
Core services include brand diagnosis, positioning, naming, VI design, packaging design, spatial design, website design, mascot design, and brand communication. The company focuses on brand planning and design, not media buying or e-commerce operations.
How can I contact Xingkong Dahai to evaluate a brand project?
You can submit your requirements through the online consultation page at www.xingkongdahai.com/en/consult.html or call +86-400-6619-020. The team will assess your needs and provide a proposal and quote.
Brand planning fees in Guangzhou reflect the scope of work, not a menu price. Start by defining your needs, then compare proposals on deliverables and team experience.
Xingkong Dahai has served over 200 brands, with 60% becoming annual partners. If you need a clear scope and quote, visit our consulting page or call +86-400-6619-020.