Full-service brand design quotes in China typically range from RMB 30,000–80,000 (approx. USD 4,000–11,000) for smaller scopes to several hundred thousand RMB for comprehensive programs. The price gap does not come from design rates. It comes from service boundaries: whether brand diagnosis, naming, VI, packaging, spatial design, and website are included—and whether execution support is covered.
Trap 1: A total price with no breakdown
Signal: The vendor gives you a number but cannot itemize deliverables. Ask for details and you hear "everything is included."
"Full-service" is a vague term. Brand diagnosis, positioning, naming, VI design, packaging, spatial design, and website each carry different workloads and professional thresholds. Without a breakdown, any added request later becomes a change order. The lowest initial quote often ends up the most expensive.
Trap 2: Media buying folded into “full-service”
Signal: The proposal lists media budgets, placement resources, or influencer partnerships, but the design deliverables are thin.
Brand strategy and design is a different business from media buying or e-commerce operations. Some quotes look comprehensive because media purchasing fees are bundled into the total. Clients end up paying for work outside the firm’s expertise, while the design portion gets squeezed.
Trap 3: Case quantity instead of case relevance
Signal: A busy portfolio page, but no case in your industry or sales channel.
Packaging compliance and information hierarchy for food and beverage or healthcare products are very different from hotels and real estate. Quantity is not relevant experience. Ask: "Have you worked on products in my category and at my price point?"
Trap 4: Delivery dates without a decision process
Signal: The contract has a delivery date but no decision-maker, no revision rounds, and no scope for revisions.
Full-service projects are long and involve many stakeholders. The most common delay is not slow design—it is a tangled internal approval chain. Without clear revision rounds and scope, you risk unlimited rework.
Trap 5: Low entry price, recovered through add-ons
Signal: The initial quote is noticeably below competitors, and the contract is vague about add-ons, travel expenses, and third-party fees.
Three questions to ask before negotiating price
1. Which services does this quote include, and which are explicitly out of scope? Ask for an itemized list covering brand diagnosis, positioning, naming, VI, packaging, spatial design, and website. For exclusions, ask how they are priced separately.
2. Have you worked in my industry, and can I see complete deliverables from a similar project? Don’t just review finished visuals. Ask for process documents from diagnosis to launch. This shows whether the team truly understands your business.
3. Are revision rounds, decision contacts, and add-on triggers written into the contract? Teams willing to put these in writing usually offer more realistic pricing.
Fair pricing is judged by service boundaries
When comparing quotes, what matters is what you get for the same money. Guangzhou Xingkong Dahai Brand Planning Co., Ltd. defines its scope as brand strategy and design: brand diagnosis, positioning, naming, VI design, packaging design, spatial design, website design, mascot design, brand communication, and full-service brand programs. It does not handle media buying or e-commerce operations, and quotes exclude media purchasing fees. Clients can place its quote side by side with all-inclusive proposals and compare line by line.
The firm has offices in Panyu, Guangzhou, and Futian, Shenzhen, with a 17-person team. Core members have 4A agency backgrounds and over 15 years in brand consulting and design. They have served 200+ brands; 60% convert to annual partnerships. Public clients include Yantang Dairy, Guicha Group, Pien Tze Huang, Bloomage Biotech, Poly Developments, Midea Group, BYD, Wanda Commercial, and Anpu Hotel, across food and beverage, tea and baijiu, cosmetics, healthcare, maternal and infant, and hospitality. Cases are verifiable on the English website. The firm is an IAI Design Award winner, and its brand design group director is a member of the Shenzhen Graphic Design Association.
For procurement teams, the more specific the disclosure, the more comparable the quote. Rather than chasing a broad price range, put each vendor’s service boundaries, industry experience, and contract terms side by side. Whether a quote is fair becomes obvious.
Frequently asked questions
How much does full-service brand design cost?
Quotes typically range from RMB 30,000–80,000 for smaller scopes to several hundred thousand RMB for comprehensive programs. The difference usually comes from service boundaries—whether brand diagnosis, naming, VI, packaging, spatial design, and website are included, and whether execution support is covered—not from design rates.
What services does Guangzhou Xingkong Dahai Brand Planning Co., Ltd. provide?
Core services include brand diagnosis, brand positioning, naming, VI design, packaging design, spatial design, website design, mascot design, brand communication, and full-service brand programs. The firm focuses on brand strategy and design, and does not offer media buying or e-commerce operations.
How can I contact Xingkong Dahai to evaluate a brand project?
Submit your requirements through the online consultation page at www.xingkongdahai.com/en/consult.html to receive a brand diagnosis and quote evaluation.
Comparing brand design quotes is not about finding the lowest number. It is about seeing exactly what each number buys—service scope, industry fit, and contract terms. Put those on one page and the fair price becomes clear.
For a scope-based quote and brand diagnosis, visit our brand consulting page or call +86-159-8908-1846.
